Our Story

Making Counselling Accessible

Welcome to Talk and Grow. We’re making counselling accessible for everyone who needs it. Our goal is to create an inclusive space where anyone can find someone they trust to help them through tough times.

When you’re feeling at your lowest point, where do you go? Who do you turn to? There is no denying that mental health is an issue in our society. Sadly, there can be judgement and stigma when people open up about their mental health. Then, when someone finally decides they need help, they often find themselves feeling lost and confused because they’re not sure where to go or who to turn to.

This is where we come in.

We believe that finding someone to talk to shouldn’t be hard – though, unfortunately, it often is. The world of counselling and therapy can be overwhelming and confusing. That’s why our founder, Iona, created Talk and Grow; an online counselling platform that connects clients with qualified counsellors through a simple three-step process.

How Talk and Grow Started

In 2018, our founder, Iona, began developing the idea for Talk and Grow, created in response to her own challenging experiences of finding a counsellor and her passion for accessible talk therapy.

When Iona was looking for a counsellor she found herself overwhelmed and frustrated by the process. Finding a counsellor was challenging enough, but finding the right one was even harder. Eventually, Iona found the right counsellor for her and found counselling completely transformative. Counselling impacted Iona so much that it inspired her to study counselling herself. (And, eventually led to Talk and Grow!)

During her studies, Iona met many others who faced equally overwhelming and frustrating experiences in their search for the right counsellor. She began to develop a process that would make the task of finding a counsellor easier for everyone. As Iona asked questions to see if her ideas would meet the needs of people seeking a counsellor, the answers she found instilled confidence in her that more needed to be done. It was time for a solution. It was time to help people new to counselling find the right person to talk to.

Our Team

All of us at Talk and Grow have had positive experiences of counselling, and most are trained or practising counsellors. We’re passionate about therapy and really believe in its benefits for all. We know how powerful and transformative making counselling accessible is.We also have an immense amount of admiration and respect for counsellors who dedicate their lives to supporting others.

We believe everyone deserves a space to be heard. At Talk and Grow we provide counsellors with an easy way to manage their practice. This allows us to match clients with the right qualified counsellor for them all in one platform.

Are you a counsellor looking to grow your practice? Find out more about joining Talk and Grow here.

Looking for someone to talk to? Start your counselling journey here.

Our Mission

Make finding a counsellor easy

We believe that finding a counsellor should be easy. Unfortunately, it can be difficult to find the right one. The world of therapy can be a bit daunting if you don’t know what to look for or where to start – that’s why we’re here to help. We’ve created an online booking service based in Edinburgh that helps individuals find the perfect therapist for them.

Counselling isn’t like any other service. It’s a bit like a relationship in many ways (not as scary as it sounds, we promise!). You want to find a good match so that you can do the work together and feel comfortable doing so. We’re here to help people get there.

Remove the stigma

We’re changing the way people view mental health for the good. But we still have some way to go. We want to be a part of getting the world to a place where it’s easy for people to say they’ve had or are having a counselling session if they want to.

You’ve got an ache in your tooth? You go to the dentist. You’re feeling ill? You go to the doctor. So let’s go to counselling when there’s something causing us issues in our mind.

It’s not always easy to make that first step, but we want people to know that it’s worth it. We want everyone to be proud of taking that first step.

Make counselling accessible

One of the main mottos at Talk and Grow is “counselling is for everyone”. This is because we believe everyone should feel as though they can arrange to speak to someone when they need to. Therapy is not just for those with mental health problems, which is sometimes a misconception people believe. It is, in fact, for anyone who needs to talk. That’s why we’re here.

How it works


Answer a set of quick questions and we’ll narrow down your search for the perfect counsellor for you.


Schedule a time with your chosen counsellor on the site.


Attend your first counselling session, in person or online.

Register as a Counsellor

Register as a Counsellor

Register here